Dr Pepper Sign


Product Description

Dr Pepper was introduced in Texas in December of 1885 as a new kind of drink, not fruity or like cola, but, a soda pop with its very own distinct flavor.   The marketing slogan “Dr Pepper Time 10 – 2 – 4”   promoted the idea that these hours were a good time for a “pick me up.”

Looking like a large bottle cap, the hours 10 – 2 – 4 are featured on the Dr Pepper sign. Sitting atop a downtown building in Roanoke, Virginia,   it is one of several distinctive neon signs, including H&C Coffee and Mill Mountain Star,   seen amidst the Roanoke skyline.

The Dr Pepper sign has been a part of Roanoke Valley’s history since the 1940s. In 1957 the Roanoke Valley was proclaimed the “Dr Pepper Capitol of the World.”


Solid Brass Christmas Ornament;  Brushed Finish.  Includes ribbon as shown.  First produced in 2014.
Dimensions:      2” height x   1 ½” width



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