Dr Pepper was introduced in Texas in December of 1885 as a new kind of drink, not fruity or like cola, but, a soda pop with its very own distinct flavor. The marketing slogan “Dr Pepper Time 10 – 2 – 4” promoted the idea that these hours were a good time for a “pick me up.”
Looking like a large bottle cap, the hours 10 – 2 – 4 are featured on the Dr Pepper sign. Sitting atop a downtown building in Roanoke, Virginia, it is one of several distinctive neon signs, including H&C Coffee and Mill Mountain Star, seen amidst the Roanoke skyline.
The Dr Pepper sign has been a part of Roanoke Valley’s history since the 1940s. In 1957 the Roanoke Valley was proclaimed the “Dr Pepper Capitol of the World.”
Solid Brass Christmas Ornament; Brushed Finish. Includes ribbon as shown. First produced in 2014.
Dimensions: 2” height x 1 ½” width
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